As a Sales Leader, how much pressure should you put on your sales teams?

When I ask VP Sales or CEOs, what do you do when your numbers are down, the first automatic answer usually is: We put more pressure on our sales.

Sales leaders are expected to get the most from their sales teams, what is the optimal approach?

Optimizing the sales process, training, coaching, measuring performance / KPIs, creating the right level of pressure?

We are preparing a paper on this, let us know if you are interested, we be happy to share it with you.

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optimal approach for sales leaders